Looking to hire a natural health copywriter for health supplements, herbs, organic food or information products? Here's ...

"Why most direct response sales copy for natural health products

FLOPS

And what to do about it

Plus, how to position yourself as the only choice in the minds of your leads and customers.

Before you hire a natural health copywriter, you might want to read this page.

You see, most natural health copywriters won’t tell you this.

Most promotions flop.

Even for good products with strong direct response sales copy put in front of the right prospects.

In fact, the direct response health and financial publishing giant Agora fail 8 out of 10 times with their promotions.

And they’ve got some of the best marketing minds and copywriters on the planet at their disposal.

Why do some promotions flop, even with great sales copy?

Why is it a brilliant natural health copywriter can 'fail' whilst 'average' sales copy for your competitor's can succeed? 

(And what can you do to swing the odds in your favour?)

There're 5 BIG reasons.

natural health copywriter

CRAIG HARRISON  - Helps business owners sell more health info products, coaching, supplements & organic super foods

#1 - Luck & Timing

There could be a whole bunch of reasons out of your control why your promotion might not do well.

And it's little to do with your product or sales copy.

  • Your competitors could be making an amazing offer that blows yours out of the water ... they might have more advertising clout ... or they might have a unique selling point you're not matching
  • Your product might not be what your prospects want right now
  • Events in your market might make your product redundant
  • World events and news might take away your customers attention

Moving onwards. 

#2 - Your Offer Is Weak

You could have a great product ... great sales copy ... put in front of the right crowd ... but if your offer is weak or confusing then you're butchering your response rate and sales.

Don't believe me?

Here's what Gary Halbert, possibly the greatest copywriter of all time said about offers:

Gary Halbert direct response offers

“What you need to do next is to start thinking about your offer. Your offer (think of it as a business proposition) is by far the most important element in the entire sales message we are constructing here.” - Gary Halbert on the importance of your offer

In my FREE report, "The Irresistible Health Offer", I break down how to create almost unbeatable offers for health information products, coaching, dietary supplements, herbs and health "superfoods".

In fact, with the right offer, you can triple your sales and increase profits by as much as 5-7 times without increasing your advertising costs.

#3 You're Lacking Irresistible Intrigue 

According to Microsoft, the average human attention span is now 8 seconds.

That's less than a goldfish.

Worse still, your prospects are bombarded with ads every single day. The New York Times back in 2007 said people were seeing 5,000 ads each day. It's likely even more now.


So if you want your sales message to stand out, you need to use irresistible intrigue. 

Now, you might think I'm talking about direct response headlines here.

USP for health products

"If the idea behind your headline is strong, your headlines become much easier to create. And you'll be rewarded with more readership and sales"

This goes deeper than headlines.

It's the IDEA behind the headline that creates irresistible intrigue.

You can create as many headlines as you want.

Yet, if the idea behind the headline is weak, then your headline will be too.

Notice how the ad to the right uses irresistible intrigue to capture attention? In this case the "Jamaican Fishing Secret".

Imagine that same ad only this time it states "How to Fall Asleep FASTER and Stay Asleep LONGER..."

There's not much intrigue here, right?

Likely your prospects have heard that same message repeatedly.

But you can bet they've not heard about the "Jamaican Fishing Secret". And to get that "secret", you need to read the full sales page.

Want another example? Ok.

"This magalog chose a 'conspirational' theme in order to grab prospects attention"

This is a magalog for a health newsletter.

The headline is "Forbidden Cures".

The irresistible intrigue behind this is that there's cures ... yet ... you're not being told about them. There's a conspiracy!

It's not just another "How To Be Healthy" promotion. 

Do you see the difference?

Do you see that the IDEA behind the headline is what separates this promotion from mediocre, benefit driven sales copy?

It packs in intrigue ... anger ... promises ... benefits ... in just two words. All because the idea behind the headline is strong.

Remember: Tim Ferris sold a book about outsourcing. It wasn't called "How To Outsource To Get More Free Time" or anything like that. It was called the 4 Hour Work Week. Same information, different idea behind it.

Bottom line, ensure any direct response natural health copywriter you hire knows how to find "irresistible intrigue" or your product.

#4 Google Is Crippling Your Sales 

Not in the way you think,

I'm not talking about algorithm changes, Google slaps or anything like that.

I'm talking about price shopping.

If you can't stress in your advertising why your solution is something your potential customers can't get elsewhere, then they're gone. 

You're just another commodity​.

What a waste of advertising dollars!

  • If you're selling information products, you need unique information or methods to cut through the noise in your market. Otherwise, you're competing with $3 books on Kindle.
  • If you're selling single ingredient supplements, organic foods or herbs like goji berries, berry powder, melatonin, magnesium, vitamin C etc, then you need to find a way to make your product unique. (Perhaps by using an unspoken difference - see below.)
  • If you're selling expensive private label or custom formulas, you need to explain why your customers can't get the same formula elsewhere, why the ingredients were chosen and then justify your price.

How do you get the price shoppers to buy from you without price gouging and crippling your profits?

Simple.

Differentiation

If you want to rake in as much of the market as you possible can, your product should be perceived as difference.

Unique.

There’s lots of ways of differentiating yourself. (A good natural health copywriter should be able to do this for you.)

Hunt through my blog too and you’ll see examples.

For now though, there’s 3 main ways you can use differentiation with some examples.

  • Genuine difference
  • unspoken difference
  • remodelled difference

Nobody else has your information or custom formulas.

John Carlton golf ad

"This amazing ad sold the prospect on the "Triple Coil Spring" method and used the intrigue of a "one-legged golfer" to ramp up curiosity. Click on the image to view the full size version"

Easy enough for fancy custom supplements (although you might get knocked off.)

Not so easy for info products and simple supplements.

For supplements, you might want to find the unspoken difference. 

For information, "invent" your unique method.

John Carlton did this for a Golf training video. 

He (or the product creator) invented the "Triple Coil Swing" method.

It became something unique.

Not only that, John had the good fortune to discover that the "Triple Coil Swing" method was invented by watching a one-legged golfer which gave the advertisement added curiosity!

#5 - Fake Marketing 

You’re in business to make money.

Not try and compete with huge multi-nationals who can afford to waste silly sums of money on ‘awareness’ campaigns, slogans, catchphrases or ego-driven brand advertising, right?

Good graphics may help your products and websites look good.

brand advertising vs direct response advertising

"If you use offer driven advertising rather than "fake" brand advertising, your response rate increases reducing your cost per sale." - Source: Target Marketing, April 2008, Kern Organization.

However, it's words that sell.

In fact, if you’re not using accountable, direct-response advertising, you're flushing your ad budget down the drain.

Especially in the health market.

Let’s face it.

The competition in the natural health market is fierce.

Your prospects are becoming more sophisticated and sceptical as more and more outrageous claims are made.

Fake marketing that doesn’t drive sales and prove its case isn’t going to cut the mustard.

After all ...

Advertising is salesmanship in print

Yet there's problems trying to get this type of sales-copy, isn't there?

What am I talking about?

Well, hopefully, you never have to deal with:

  • Cheap freelancers using thoughtless ‘cookie cutter’ sales copy or software based on freely available templates which have no relevance to your product or market.
  • Copywriter farms where you’re not even sure who’s going to be working for you ... if they understand irresistible intrigue ... how to create powerful offers ... the 3 types of differentiation ... or ... understand direct response sales copy.
  • Ad agencies telling you to use ‘clever’, ‘image’ or ‘brand awareness’ fake advertising that doesn’t bring in leads and sales.
  • Rude, bullying freelancers who don’t care about your opinions, meeting deadlines or even whether the sales copy succeeds or not – they just want the cash before moving onto their next ‘victim’.
  • Someone who’s gone through politically correct training which won’t ever dare tell the truth about advertising that sells.

You can of course create your own advertising. 

However, this eats up lots of time and you need to learn how to write sales copy. A process which can take months - even years. (It took me years to master, and only with the help of 2 of the greatest copywriters alive - Paul Hancox and Jo Han Mok.)

You could also hire a big-name natural health copywriter. Problem is, they're charging $7,500 - $25,000+ for a sales letter alone. Fine if you can afford it.

Now: Can I create a profitable, affordable, direct response sales piece for you?

Maybe. Maybe Not

It might not be in your best interests to hire me.

Many natural health copywriters will simply take any job given to them - even if they know it's not in your best interests.

You see, I specialise in a small number of areas detailed below. Or you can click here to see my more detailed 'services' page and click here to get an idea of my style.

DIRECT MAIL PACKAGES

Profit through 1-32 page sales letters, magalogs, invitations and postcards

EMAILS CAMPAIGNS

Create emails & autoresponder email campaigns that sell your products

LANDING PAGES

Opt-in squeeze pages that eat up as much traffic as humanely possible

LEAD GEN REPORTS

Sales driven lead generation reports, case studies & white papers

LEAD GEN SALES COPY

PPC, Google, Facebook ads, classified ads product & catalogue copy)

ONLINE SALES PAGES

Use long and short form direct response sales pages that sell online

PRINT AND OFFLINE ADS

Sell your products via newspapers and magazine ads

VIDEO SALES LETTERS

Video sales letter scripts that sell your products & services

WEBINAR SALES SCRIPTS

Webinar scripts plus sales copy (emails, web pages)

Please also note that I have a couple of “maxims” that we need to agree on before we work on a project together.

Makes sense to mention these now so we don't waste each other's time, wouldn't you agree?

Anyway, here goes.

1. I only create sales driven, direct-response marketing and advertising.

The type of advertising that is focused on bringing in leads and sales – not slaps on the back or 'awards'.

Not silly slogans, clever or cutesy play on words, catchphrases or amazing graphics (although good design can help!)

Listen: If you've got millions of pounds or dollars to waste on ego driven brand or image advertising then you're in the wrong place.

2. You must be honest, reasonable and ethical.

I won’t deal with anyone looking to scam or lie to people. No pyramid schemes. No penis growth pills. No alpha-male macho's throwing their weight around.

Like any ethical, law-abiding natural health copywriter, my sales copy also strives to be within strict FDA, DSHEA, FTC or other regulatory rules.

If you want to try and play fast and loose with these rules, then I'm not the person for you.

What do you get when you work with me?

  • 1
    I know how to create offers that you can charge more money for. You won’t be competing with $1 Kindle books or $2 supplements.
  • 2
    I'll help you forge irresistible intrigue so that your prospects feel compelled to read your sales message. 
  • 3
    I'll help you craft your "points of difference" so that your product is seen as unique in your market.
  • 4
    Sales copy to test such as headlines, leads, offers, guarantees etc to maximise your conversion rate.
  • 5
    I meet your deadlines. This was drilled in to me from my time in law. I know how important they are. After all, you can’t simply tell a court “we’ll be ready in a few days” when a hearing date is set!
  • 6
    I’m professional so you don’t have to worry about someone not being available or ignoring your emails or calls. I’m also friendly so you don’t have to worry about someone being rude.
  • 7
    If you’re selling dietary supplements, health foods, herbs etc, I know that there’s certain things you can’t say. More importantly, I know what to say whilst remaining persuasive!
  • 8
    I don't farm copy out. Everything you receive is written by me.

Now, can I serve you?

So long as you're ethical and have a good product or service, then it's likely we'll work well together.

It doesn’t matter if you’re driven by a need to create a better world … earn as much cash as possible … or have as much freedom in life as possible.

Still interested?

Here's how it works.

All you must do is fill out the easy form at the bottom of this page, and I'll get back to you within 24 hours.

Here’s What Happens After
You Fill Out the Form Below

You’ll receive an e-mail confirming that I've received your message.

natural health copywrtier

Craig Harrison, natural health copywriter

I discovered direct response advertising by accident.

Back in 2008, I was thrust into a failing litigation department at a law firm. We were losing lots of claims. And lots of money.

Whilst looking into ways to solve this crisis, I stumbled upon the direct mail book “The Robert Collier Letterbook”.

This book had nothing to do with the law. However, it broke down how to persuade people to give you their money through letters, including collection letters.

Thanks to some trial and error, I managed to help turn the department around and raked in £1.4 million in just over 4 years. It helped the department become profitable again.

That work dried up however and I was shunted into mortgage repossessions. (Foreclosures for visitors outside the UK!)

Not fun.

Now, I use those persuasion skills in an area I'm passionate about - health & fitness. 

For more about me, click the button below.

I'll then get in touch with you.

We can chat by phone, SKYPE or email.

Each way is fine.

Oh, and …

You Won’t be Subjected to a
High Pressure Sales Pitch

Ever.

No shenanigans. No trickery.

Simply fill out the form below, and I'll be in touch with within 24 hours.

(Alternatively, you can call me on 07950 322137 or send me an email to craig@kaizenhealthmarketing.com although I prefer to have information before we speak.)

Anyway, thank you for reading this page, and I look forward to hearing from you soon.

Craig Harrison

Craig Harrison

P.S. A key element to selling more of your health products is your offer. Without a strong offer, not even the best sales copy in the world will sell your products. Click here NOW if you want to discover how to double your sales and increase profits by as much as 5-7 times with strong, direct response offers.

P.P.S. I also have a "methodology" page here which explains how I work and also provides an FAQ.

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