Kaizen Health Marketing
Direct Response Services
If so, I might be able to help.
Or I might not.
Before I state what I can do for you, I think it’s only fair to let you know what I’m not particularly good at.
1. I Don't Provide SEO Services
Don't get me wrong, I understand the advantage of being on page 1.
However, I'm not an expert in this area.
2. I Don't Create Graphics Or Do ‘Tech Geek’ Stuff
My skill lies with persuading your prospects to choose your products and services.
That means sales messages (either written or spoken).
Graphic design can help the sales message.
However, amazing fancy design and graphics do not make a sale. It can only compliment the sales message.
I’m also not very skilled at programming or other types of ‘tech’ work.
I can however, provide you with examples of how your web page should look and provide you with 'wireframe' outlines for your web designers/graphic designers to use.
Now, here's what I can do for you.
The toggles below give you a brief introduction to each service and contain a link to individual web pages for each service.
- Direct Mail
- Print Advertising
- Video Sales Letters
- Online Sales Pages
- Email Campaigns
- Squeeze Pages
- Lead Gen Reports
- Webinar Scripts
- Short Sales Copy
Profiting From Direct Mail
Where a catalogue is used to sell many products, direct mail sales letters are used to sell one particular product or service.
Or to gain leads.
A direct mail letter could be anywhere from 1 page to 32 pages (or even more.)
The length is dependent on what’s required to convince your customer to buy, and your strategy.
But it's not just letters you can send.
You can also send postcards, bookalogs, magalogs, reservation certificates or even physical items such as DVD's.
Profitable Direct Response Ads in Newspapers and Magazines
Most adverts in magazines make the fatal nistake of looking like adverts!
Instead, I create "advertorials".
These are designed to appear editorial - and not look like adverts.
This means they look like magazine, newspaper or website articles rather than institutional ad copy.
All are designed to be read, persuade and sell – not ignored.
Video Sales Letter Scripts
VSL’s are similar to online sales pages with one two crucial differences.
Again they are focused on selling one particular product or service.
However, they're typically information driven and are viewed as "presentations" rather sales videos. This helps keep your prospects glued to the video rather than clicking the back button.
Using videos can also lift your conversions.
According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. And, when a video is information-intensive, 66% of consumers will watch the video two or more times.
Website Magazine says its consumers are willing to watch videos 60% of the time they are found, and 52% of consumers report that they are less likely to return a product after viewing a video.
With VSL's, I provide you with a script and powerpoint presentation (if that's the method of video you're going to use.)
Health Sales Pages That SELL
They are very similar to offline advertorials that you’ll see in newspapers and magazines rather than direct mail letters.
These are the single focused, long form sales pages that sell your product, unlike blog posts, about pages, articles etc (although these are all part of the pre-selling process.)
Emails & Autoresponders That Sell
Whilst social media has risen in the last few years, email is still the number one method of driving traffic to your website, building rapport and of course, making sales.
Autoresponder emails are critical after someone has opted onto your list, and are designed to build trust and get prospects to look at your sales messages.
Autoresponder campaigns aren’t just for new opt-ins however.
They can be used for past customers, new customers who need follow up messages, new product launches or cash flow surge campaigns.
Depending on your strategy, the emails can be short “teaser” emails which lead to a full sales message … or … long emails driving to a simple copy driven order form or sales message.
Lead Generation Squeeze Pages and Opt-in Pages That Eat Traffic
These are the very short pages designed to get email opt-ins.
The usual strategy is to give away a free report, video, or other useful information in exchange for their email address, physical address and/or telephone number.
This allows you to follow up with your prospects to make the sale, usually by email or direct mail campaigns.
Put simply, a lead generation machine!
How to Give Away Free Reports to Get More Leads and Sales
These are what people give up their contact details for, and are very useful for lead generation and list building.
These reports and videos are full of useful information that your prospects will find fascinating, shocking, disturbing and exciting.
However, their main purpose is to sell.
They can either be designed for viral referrals, to get people to call you, or to buy your product or service.
Webinar Scripts That Sell
Webinars can be used as content or for lead generation to sell your products and services.
Webinars can last from as little as 30 minutes to 3 hours+.
To get the most out of webinars, you need a script. Trying to 'wing it' will reduce sales and quite likely sound unprofessional.
Your webinars will in most cases have a particular theme, introduction, story, content and sales pitch.
I also highly recommend having a pre-webinar and post-webinar sequence in place to maximise attendees and sales.
Do You Need High Converting, Short Sales Copy?
Whether it’s Facebook ads, PPC ads, Amazon product descriptions, catalogues, press releases, case studies, classified ads, banner ads, retargeting ads or any other form of short sales copy, you need persuasive sales copy.
In fact, as many forms of short sales copy are for lead generation, you might need to take even more care here than you would with long sales copy!
What About Fees?
With regards to the actual fees themselves, it really depends.
As each business is different, it's difficult to give you a price until we know exactly what needs to be done.
Some copywriters charge $25,000+ for a single sales letter!
Dan Kennedy states he charges $120,000 + royalties, and admits in his programs that he isn't necessarily the best writer.
As for me, whilst I'm not 'cheap', I'm not greedy either. Plus I don't have the 'brand name' yet that someone like Dan Kennedy has.
Contact me to discuss your project, and if we're both excited about working together, I'll give you a price.
If you're still interested, please fill out the simple form below now, and I'll get back to you within 24 hours.